Mr. Ashok Dass, Managing Director of World Wide Gems, realized early on that diffussion treatment of precious stones was a business with very few competitors in the feild. It was a niche waiting to be filled by any aggressive entrepreneur, because of the high demand for these treated stones, both in the domestic and overseas market. World Wide Gems markets its products in India, Korea and a number of other neighbouring countries in Asia and also to Europe & US.

Shortly, plans are being focused on establishing new offices in Turkey, Lebanon, Japan and the United States. World Wide Gems company's sources of raw material are among others, countries like Australia and Africa and the rough he purchases from these sources is cut and polished in-house in the two company owned factories in Bangkok. World Wide Gems alos produces blue topaz and the colour of its Swiss Blue and Baby Blue stones are beyong compare. The quality of the company's stones and the excellence of its service have so endeared the company to its clients, that they have turned out to be long-time and regular patrons.